ExperimentVault

Abandoned Cart Emails
Monetisation
Reminders of incomplete purchases can nudge customers back to complete their transactions.
Add Extra Questions to Listings Form
Activation
Collecting additional information through extra questions allows users on the other side of the marketplace to tell that they're dealing with a serious prospect
Add Sticky Header
Activation
Constant access to key navigation enhances user experience and convenience.
Add Structured Context to Listings
Activation
Marketplace users see more structured fields on listings which gives them more context and makes them more confident in making a decision
Automated FAQ Bot
Activation
Quick answers without waiting, enhancing the support experience.
Build Programmatic SEO Pages
Acquisition
Enhanced search engine visibility leads to easier discovery of relevant content.
Build Template Pages for SEO
Acquisition
Customers search for a template in your category (e.g. social media template), see your page in the search results and are taken to a bespoke landing page. They click through to your template which is a pre-configured version of the core product. While using the template, they learn about your product and realise how else it might help them.
Bundle Offer Testing
Monetisation
Bundled products offer perceived value and convenience, enticing larger purchases.
Checkout Optimisation
Monetisation
A smoother checkout process reduces cart abandonment and increases satisfaction.
Community Engagement
Retention
A sense of belonging and direct interaction with the brand builds loyalty and trust.
Content Personalization
Activation
Feels like the content is curated just for them, increasing engagement and relevance.
Cross-Sell Optimization
Monetisation
Relevant product suggestions enhance the shopping experience and provide additional value.
Customer Journey Mapping
Retention
Understanding the customer journey leads to better-targeted improvements and increased satisfaction.
Discount on First Use
Activation
Immediate savings incentivize first-time purchases, enhancing the allure of buying.
Display User-Generated Page Content
Acquisition
Customers browsing the site see content sourced from customers either directly (e.g. reviews) or indirectly (e.g. buying guides with average prices) which give them context to make a better decision
Dynamic Pricing Test
Monetisation
Prices adjust based on demand, potentially offering better deals at low-peak times.
Email Drip Campaigns
Retention
Regular, informative emails keep users engaged and informed, building a relationship over time.
Exit Intent Offer
Activation
When customers navigate to leave or close the browser tab, they see a pop-up offering them an extra discount to complete the purchase
Feature Request Board
Retention
Users feel heard and involved in the development process, increasing investment in the product.
Flash Sale Strategy
Monetisation
Limited-time offers create urgency and a sense of exclusive opportunity.
Free Trial Model for New Users
Activation
Allows trying out features before committing, demonstrating value upfront.
Freemium Pricing Model for New Users
Activation
Certain features are free, enticing users to upgrade for more, balancing value and curiosity.
Get Backlinks from your Customers
Acquisition
Authentic backlinks improve SEO and demonstrate real customer engagement and satisfaction.
Improve Micro-Copy
Activation
Clear, concise instructions enhance user understanding and reduce frustration.
Landing Page Optimisation
Activation
Streamlined, persuasive pages that make a strong first impression.
Live Chat
Activation
Immediate assistance enhances the customer's sense of support and satisfaction.
Loyalty Program Launch
Retention
Rewards for frequent purchases foster customer loyalty and encourage repeat business.
Multi-Channel Marketing
Acquisition
Consistent brand presence across platforms, increasing recognition and comfort.
Offer add-ons to customers
Monetisation
Additional options at the point of purchase can enhance the overall product value.
Onboarding Quick Start Guide
Activation
New users find it easier to navigate and utilize the product, reducing initial confusion.
Optimise Annual Pricing Discount
Retention
Attractive annual pricing options incentivize longer commitments, increasing customer lifetime value.
Optimise Landing Pages for Mobile
Acquisition
Mobile users experience seamless navigation and usability, enhancing satisfaction.
Optimise Pricing Page
Activation
Clear, compelling pricing structures make decision-making easier for customers.
Order Bump
Monetisation
Small, impulsive additions at checkout can enhance the overall purchase value.
Partner Co-Marketing
Acquisition
Exposure to new, relevant audiences through trusted partnerships.
Payment Gateway Options
Monetisation
More payment options mean increased convenience and higher likelihood of successful purchase.
Personalized Onboarding
Activation
Customers enjoy a tailored experience right from the start, feeling more engaged and understood.
Post-Purchase Email
Monetisation
Follow-up emails increase customer satisfaction and can lead to repeat business.
Promote App Installs
Retention
Incentives for app installation can increase mobile engagement and offer a more seamless experience.
Push Notification Trial
Retention
Timely, relevant notifications can engage and bring users back into the app or website.
Reduce Friction in Sign Up Flow
Activation
Simpler, less intrusive forms increase the likelihood of completion.
Retargeting Campaigns
Retention
Reminding visitors of their interest can lead to increased conversions.
Reverse Trial for New Users
Activation
Customers who sign up for free are automatically added to the premium plan and are downgraded to the free tier if they don't become a paid user within X days
Review Collection Funnels
Acquisition
Incentivizes feedback, making customers feel their opinions are important and valued.
Social Media Contest
Acquisition
Fun, engaging way to interact with the brand, with a chance of rewards.
Solve Negative Feedback Drivers
Retention
Ask users to give feedback and complete surveys (e.g. NPS) about how happy they are with the experience. Address the top issues so that other customers don't face those issues and have a better experience.
Subscription Model Test
Monetisation
Regular deliveries or access to services, offering convenience and often better value.
Subscription Pause Option
Retention
Flexibility in subscription management increases customer satisfaction and retention.
Targeted Ad Experiments
Acquisition
Ads feel more relevant and less intrusive, increasing interest and engagement.
Testimonials Page
Acquisition
Customers unsure about whether the product will work for them can read about other people's experiences
Tiered Pricing Experiment
Monetisation
Offers flexibility, allowing customers to choose a level that best fits their needs and budget.
Upsell Strategy Test
Monetisation
Opportunities to upgrade or add features that enhance the primary product’s value.